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Making brushing more brilliant. It’s HERE! Crest’s latest advanced whitening formula available! Designed exclusively by 3D White, Brilliance toothpaste works to enhance your smile’s beauty, using micro-cleansing whiteners to gently polish away surface stains with a freshness that provides a lasting, cooling sensation. 3D White Brilliance toothpaste uses its Illuminating Complex to leave your smile dazzlingly white and brilliantly clean by reaching areas between teeth with its gentle foaming action. It whitens by unlocking trapped surface stains and adds luster and shine after just one use, introducing you to a whitening and freshening experience like never before.